Customer Groups

A customer group lets you sell the same product at different prices to different kinds of customer — for example retail buyers, trade accounts, and a VIP tier. Malovex calculates a separate price for every active group, so a single product carries one price per group.

Customer groups live under Pricing → Customer Groups.

How groups shape prices

Malovex runs the pricing pipeline once for each active customer group. On its own a group produces the same price as every other group — the difference comes from price rules that you target at specific groups.

1. Create the customer groups you need (for example “Retail” and “Trade”).

2. Create a price rule — say a 15% discount — and target it at the “Trade” group only.

3. Malovex now prices every product twice: the standard price for “Retail”, and the discounted price for “Trade”.

A price rule that isn’t targeted at any group applies to all groups; a rule targeted at one or more groups applies only to those. See Price Rules.

Creating a group

1. Go to Pricing → Customer Groups and select New customer group.

2. Enter a name. Names must be unique within your account.

3. Leave Enabled on. Save.

Your storefront and the Prices API read the per-group prices; each price is tagged with its group so your platform can show the right price to the right customer.

Enabling and disabling groups

Each group has an Enabled switch. When a group is disabled, Malovex generates no prices for it — useful for retiring a group without deleting it or losing its rule targeting. Re-enable it and its prices are recalculated automatically.

Disabled groups still count

A disabled group still counts against your plan’s customer-group limit. Delete a group you no longer need to free up a slot.

Seeing per-group prices

Open any product in My Products. The Prices section lists every group with its final price; expand a row to see how that group’s price was built, including any group-targeted rules that applied. See How Pricing Works.

How many groups you can have

The number of customer groups depends on your plan:

Plan	Customer groups
Starter	1
Pro	10
Enterprise	100

If you reach the limit, delete a group you no longer use or upgrade your plan.